A multi-year partnership helping transform a global icon of self-expression into a culture-first brand — spanning campaigns, retail experiences, beauty expansion, loyalty, and digital worlds.
Global Campaign Launch
Flagship Store Opening and Fashion Week Pop-Up
Go-To-Marketing Product Launch
Reimagined Loyalty Program
Brand Metaverse Debut
Product Category Expansion & Innovation
Global Ear Piercing Campaign & Service Rebrand
From Retail to Editorial: Brand Print Expansion
