Hormbles Chormbles was built on a simple belief: candy shouldn’t make you feel bad. The sugar, the crash, the guilt — that was the problem. The opportunity was freedom.
We partnered with the founders to help shape Hormbles into a brand that reimagines candy as indulgent and functional — without losing joy, personality, or cultural relevance.
The Challenge
Hormbles Chormbles was entering a critical growth phase—preparing for a brand relaunch while racing toward packaging and production deadlines. The brand had outgrown its early, editorial-leaning aesthetic and needed clearer consumer definition, more scalable systems, and a forward-looking roadmap to support growth.
Our APPROACH
We partnered closely with the founders as a senior brand and marketing lead—bringing clarity across consumer strategy, creative execution, and operational systems.
Our work focused on:
Clarifying the core consumer and brand foundation
Modernizing and systematizing brand execution
Defining a roadmap for future growth and innovation
THE IMPACT
Clear definition of core and growth audiences
A modernized, culturally relevant brand expression
Scalable systems to support speed and growth
A clear roadmap across marketing, innovation, and creative
The brand exited the engagement positioned for its next phase with confidence and momentum.
OUR WORK
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Visual Evolution & Brand Photography
Evolved the visual identity from overly editorial and disconnected to a modern, expressive, and culturally relevant brand system.
Led an end-to-end brand shoot, delivering a new photography library for packaging, social, and marketing channels.
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Consumer Strategy & Personas
Defined core and adjacent audiences, including mindsets, behaviors, and key tensions—aligning the team around who the brand was building for.
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Marketing Strategy & Planning
Defined a comprehensive 2026 marketing plan and budget, including brand campaigns, experiential ideas, and influencer partnerships.
This included the Fall 2025 Brand Relaunch. We oversaw all creative output for the relaunch, including brand film, packaging refinements, social overhaul, and ongoing brand creative.
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Packaging Production Leadership
Centralized and optimized packaging workflows with in-house team, cleaned up production files, and onboarded a print production lead to support speed, quality, and scale.
