Claire’s entered beauty with C Body, an exclusive vegan line of lotions, mists, and washes in playful scents like Vanilla Cream, Peach Citrus, and Sweet Jasmine.

The launch quickly gained traction on TikTok, where creators dubbed C Body their “new vegan body-care bestie” and shared authentic routines featuring the collection.

Building on that momentum, Claire’s introduced C by Claire’s, a broader beauty brand with fragrances, scrubs, and hair mists in gourmand scents like salted caramel, cherry, and watermelon—favorites amplified by viral perfume influencers.

Together, these launches established Claire’s as a beauty destination, extending the brand beyond accessories with fun, expressive routines that resonated culturally and socially.