Claire’s Reimagined Loyalty Program — C Club
Claire’s relaunched its loyalty program as C Club, transforming millions of existing members into a more engaged community. Designed with Gen Z and Gen Alpha in mind, the program offered faster rewards, exclusive perks like birthday gifts and free earrings with piercings, and a new tiered “Bestie” status for top members.
By blending real-world benefits with cultural activations like Roblox quests, C Club became more than a rewards program, positioning Claire’s as a brand fostering connection, loyalty, and ongoing self-expression.