We oversaw the launch of Claire’s 1,200-square-foot flagship on Rue Faubourg St. Antoine, unveiled during Paris Fashion Week. Created with Creative Director in Residence Nicola Formichetti, the store was designed for full brand immersion, blending fashion, culture, and social storytelling to showcase the future of Claire’s.

A sculptural ear-shaped chandelier, the “chandel-ear,” celebrated the brand’s #EarPrint campaign and anchored two dedicated piercing studios, while an in-store content studio invited visitors to create and share their own Claire’s moments.

More than a store, the Paris flagship became a launch pad for exclusive products, test collections, and a rotation of pop-ups and events, positioning Claire’s squarely in the global style conversation and connecting with a new generation in bold, unforgettable ways.