At Claire’s, the seasonal campaign strategy was built around six cultural moments: spring, summer, back to school, fall, Halloween, and holiday. This approach ensured the brand showed up for its audience in ways that felt fresh and relevant all year long. Each campaign became a platform to spotlight piercing, jewelry, and accessories while inspiring creativity and self-expression.

Our brand work brought these campaigns to life across every channel. From the holiday “Be the Most” and “Gifting Destination” platforms, to spring’s “The Collab” featuring real teens and their talents, to the joyful Spring Break celebration of friendship and freedom, and the vibrant “Summer of Pop” inspired by popsicles, each season told a new story.

By blending retail experiences, social storytelling, influencer content, and e-commerce, our campaigns kept Claire’s continuously relevant, driving engagement and reinforcing its role as a brand of self-expression across every season of life.